Built in Islamabad,
for venues across Pakistan.

It began as a project, not a company.

VIYLSA started at ICAT. We had an idea we wanted to build properly, so we picked one: a virtual tour of a university campus. None of us set out to start a business. We set out to make the thing work.

Building it taught us the craft the hard way. How to shoot a space so it reads honestly. How to link scenes so walking through them feels like walking through the building. How much of a visitor's question a tour can answer on its own, and where it still needs someone to speak up.

Somewhere in that work the real discovery arrived, and it was not technical. Almost every venue around us had the same gap: people decide whether a place is worth visiting from their phone, long before they turn up at the gate, and almost nobody was giving them anything to decide with. A photo gallery and a phone number that only works between nine and six. We had just built the missing piece by accident, and we knew we could build it for anyone.

We won ICAT, and then we tested it on strangers.

The project won. That was the first signal that we were not the only people who found this interesting.

The second signal mattered more. We started showing the tour to friends, then to their friends, then to people who had no reason to be kind to us. The reaction kept coming back the same way, from people who owed us nothing. That is a different kind of feedback from a grade, and it is the one that made us take the idea seriously.

Walk our live tour on the homepage

Then we said it out loud, in front of experts.

We took VIYLSA to NEIC and pitched it to a panel of judges and industry experts. Standing in front of people whose job is to find the hole in your reasoning forces a certain honesty: what exactly is the product, who exactly pays for it, and why now.

We were selected. What we walked away with was worth more than the result, which was the confidence that this holds up outside the room we built it in.

Now we're bootstrapping it, on our own money.

VIYLSA is self-funded. Every rupee that has gone into the hardware came out of our own pockets, deliberately, because we would rather own the decisions while the product is still finding its shape.

So we are doing the unglamorous version: buying the kit, shooting the venues ourselves, and taking on a first group of founding businesses on early pricing agreed before we shoot. Small enough that every venue gets all three of us on it.

The name is the whole promise. Bringing visits online, so that the first visit to a place can happen from a phone in Lahore or a laptop abroad and still be walkable, answerable and measurable. We want to build that for businesses right across Pakistan.